TV advertisements are one of the best and most common means of advertisement used by companies to let people know about their products and services. While there are some advertisements which are forgotten as soon as they are taken off-air, some of them are stick in our memories and are remembered forever. Out of these remembered adverts, more than half are remembered for good purposes and others are remembered in a bad sense due to any offensive/ objectionable content they displayed or portrayed. With the ever so increasing competition in corporate world, advertisements play a very important role in luring customers.
Top 5 TV Advertisements Of All Time
We present to you the top 5 TV advertisements of all time from which you can take inspiration and make a game changing advertisement for yourself too.
Nike- “Just Do It”
Earlier, Nike used to cater to marathon runners only, but with advent of the fitness craze, the marketing department of Nike decided to focus on a wider audience to surpass the main competitor Reebok. So the “Just Do It” was born. It was a complete hit. Sales spiked from $800 Million in 1988 to $9.2 Billion in 1992. “Just Do It.” was short and sweet, and it included everything people felt when they were exercising; people still feel that feeling even today. It’s a slogan we can all relate to: the drive to push ourselves beyond our limits.
Malboro- “Foggy Mornings”
Keeping in mind the tough guy mythology of America, Malboro brand of cigarettes released an advertisement titled the foggy mornings in which a tight lipped cowboy, “Malboro Man” was seen as smoking Malboro cigarettes. This was a game changer for Malboro, the once female focused small cigarettes brand became one of the best-selling cigarette brands ever.
Airtel- “Hare ek Friend Zaroori Hota Hai”
With a catchy tagline and innovative songs for the advertisement, Airtel India connected with the hearts of the Generation Y of the nation which cannot quit its love for the new craze of gadgets but still idealizes friendship in the old ways and remembers all those college and school days in the company of those crazy friends. The ad seemed to focus on the thing that no matter the contribution of your friends in your life, each and every one of them is important in their own way.
Pepsi- Ye Dil Maange More
The slogan was a perfect catchphrase for the generation. When depicted with hottest Indian celebrities of that time, the ad easily became one of the sort after advertisement for the Indian youngster population of the time. Having made Pepsi desirable by showing the most followed celebrities of the time seen as wanting it more by speaking the ever so catchy phrase “ye dil maange more” really changed the game for Pepsi in India, from that time onwards every Cola based Soda drink being sold in India had a common name Pepsi; it was the epitome of success for the company in India.
Google Search: Reunion
Catching the sentiments of people from both sides of the border, this recent ad went viral within hours of release.. It tells the story of two old friends separated from each other by partition and then being reunited by the efforts of their grandchildren; and Google of course! It is difficult not to shed a tear when you watch this. This ad caught the sentiments of liberals and millennials of both side of the border who started to push for a better relation between the two arch enemy nations through various social media forums.